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Entrepreneurship Start-Up Business Plan (ESB) DECA Practice
Participants develop a comprehensive business plan for a start-up business. The business plan must describe an innovative new business concept or venture. Practice ESB roleplays in the official DECA format and get scored the way a judge scores you — on the performance indicators that actually decide the event.
ESB competition format
Prep time
30 minutes
Presentation
Up to 15 minutes
PIs scored
5 per case
PI pool
233 indicators
Entrepreneur presenting start-up business plan
Venture capital and angel investor panel
Sample ESB roleplay scenarios
Real examples of the case prompts Case Ace generates for Entrepreneurship Start-Up Business Plan. Every session produces a new one, so you never rehearse the same case twice.
Develop a business plan for a sustainable fashion startup using recycled materials
Create a business plan for a mobile app solving everyday problems
Design a startup providing services to remote workers and digital nomads
Plan a health and wellness startup focused on preventive care
Develop a food service startup with unique delivery model
What ESB tests you on
The instructional areas Entrepreneurship Start-Up Business Plan draws from most heavily, by number of official performance indicators.
Example ESB performance indicators
CO:054Identify sources that provide relevant, valid written materialCommunication SkillsCO:055Extract relevant information from written materialsCommunication SkillsEI:001Describe the nature of emotional intelligenceEmotional IntelligenceEI:016Explain the concept of self-esteemEmotional IntelligenceEC:002Distinguish between economic goods and servicesEconomicsEC:003Explain the concept of economic resourcesEconomicsBL:163Comply with the spirit and intent of laws and regulationsBusiness LawBL:067Discuss the nature of law and sources of law in the United StatesBusiness LawCR:003Explain the nature of positive customer relationsCustomer RelationsCR:004Demonstrate a customer service mindsetCustomer RelationsNF:001Describe the nature of business recordsInformation ManagementNF:013Describe current business trendsInformation ManagementHow to place in ESB
Clearly define your unique value proposition and competitive advantage
Provide comprehensive market research and target customer analysis
Include realistic financial projections for 3-5 years
Demonstrate innovation and scalability of business model
Address startup funding sources and capital requirements
Show understanding of industry trends and market opportunities
Include detailed implementation timeline and key milestones
ESB frequently asked questions
What is the Entrepreneurship Start-Up Business Plan (ESB) event in DECA?
Participants develop a comprehensive business plan for a start-up business. The business plan must describe an innovative new business concept or venture. It sits in the Entrepreneurship career cluster and is scored on 5 performance indicators drawn from a pool of 233 official PIs.
How long is the ESB roleplay?
Competitors get 30 minutes to prepare and up to 15 minutes to present to the judge. Entrepreneur presenting start-up business plan
What performance indicators are on the ESB exam and roleplay?
ESB draws most heavily from Communication Skills, Emotional Intelligence, Economics, Business Law. Case Ace includes every one of the 233 performance indicators tied to this event as free flashcards with AI explanations.
How do I practice ESB roleplays before competition?
Generate an unlimited number of ESB practice cases in the official DECA format, present them out loud, and get judge-style AI feedback scored against the same performance indicators a real judge uses. It is free to start.
Other Entrepreneurship events
Start practicing ESB today
Free account, unlimited ESB performance indicator flashcards, and your first roleplay scored by an AI judge in the official DECA format.
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