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Automotive Services Marketing Series (ASM) DECA Practice
Participants demonstrate marketing knowledge and skills in automotive service and dealership scenarios. Practice ASM roleplays in the official DECA format and get scored the way a judge scores you — on the performance indicators that actually decide the event.
ASM competition format
Prep time
10 minutes
Presentation
Up to 10 minutes
PIs scored
5 per case
PI pool
501 indicators
You are to assume the role of a marketing/service consultant for Automotive Services Marketing
Dealership general manager/Service center manager seeking recommendations
Sample ASM roleplay scenarios
Real examples of the case prompts Case Ace generates for Automotive Services Marketing Series. Every session produces a new one, so you never rehearse the same case twice.
Develop a customer service improvement plan for a dealership service center
Create a marketing campaign to promote dealership maintenance packages
Address customer retention challenges in automotive service operations
Implement a strategy to increase parts and accessories sales
Develop a competitive analysis for automotive service positioning
What ASM tests you on
The instructional areas Automotive Services Marketing Series draws from most heavily, by number of official performance indicators.
Example ASM performance indicators
EI:001Describe the nature of emotional intelligenceEmotional IntelligenceEI:016Explain the concept of self-esteemEmotional IntelligenceSE:017Explain the nature and scope of the selling functionSellingSE:076Explain the role of customer service as a component of selling relationshipsSellingOP:189Explain the nature of operationsOperationsOP:190Discuss the role of ethics in operationsOperationsFI:058Explain forms of financial exchange (cash, credit, debit, electronic funds transfer, etc.)Financial AnalysisFI:059Identify types of currency (paper money, coins, banknotes, government bonds, treasury notes, etc.)Financial AnalysisEC:002Distinguish between economic goods and servicesEconomicsEC:003Explain the concept of economic resourcesEconomicsCO:054Identify sources that provide relevant, valid written materialCommunication SkillsCO:055Extract relevant information from written materialsCommunication SkillsHow to place in ASM
Demonstrate comprehensive understanding of automotive marketing principles
Use industry-specific automotive terminology and concepts
Provide data-driven recommendations with service metrics
Consider both customer service excellence and business profitability
Address warranty, safety, and legal considerations
Show creativity while maintaining business feasibility
ASM frequently asked questions
What is the Automotive Services Marketing Series (ASM) event in DECA?
Participants demonstrate marketing knowledge and skills in automotive service and dealership scenarios. It sits in the Marketing career cluster and is scored on 5 performance indicators drawn from a pool of 501 official PIs.
How long is the ASM roleplay?
Competitors get 10 minutes to prepare and up to 10 minutes to present to the judge. You are to assume the role of a marketing/service consultant for Automotive Services Marketing
What performance indicators are on the ASM exam and roleplay?
ASM draws most heavily from Emotional Intelligence, Selling, Operations, Financial Analysis. Case Ace includes every one of the 501 performance indicators tied to this event as free flashcards with AI explanations.
How do I practice ASM roleplays before competition?
Generate an unlimited number of ASM practice cases in the official DECA format, present them out loud, and get judge-style AI feedback scored against the same performance indicators a real judge uses. It is free to start.
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Start practicing ASM today
Free account, unlimited ASM performance indicator flashcards, and your first roleplay scored by an AI judge in the official DECA format.
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