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Business Services Marketing Series (BSM) DECA Practice
Participants demonstrate marketing knowledge and skills in business-to-business service scenarios. Practice BSM roleplays in the official DECA format and get scored the way a judge scores you — on the performance indicators that actually decide the event.
BSM competition format
Prep time
10 minutes
Presentation
Up to 10 minutes
PIs scored
5 per case
PI pool
501 indicators
You are to assume the role of a marketing consultant for Business Services Marketing
Business owner/Marketing director seeking recommendations
Sample BSM roleplay scenarios
Real examples of the case prompts Case Ace generates for Business Services Marketing Series. Every session produces a new one, so you never rehearse the same case twice.
Develop a client acquisition strategy for a consulting firm
Create a proposal for corporate training services
Address client retention challenges for a business services provider
Implement a digital marketing strategy for B2B services
Develop a competitive analysis for service positioning
What BSM tests you on
The instructional areas Business Services Marketing Series draws from most heavily, by number of official performance indicators.
Example BSM performance indicators
EI:001Describe the nature of emotional intelligenceEmotional IntelligenceEI:016Explain the concept of self-esteemEmotional IntelligenceSE:017Explain the nature and scope of the selling functionSellingSE:076Explain the role of customer service as a component of selling relationshipsSellingOP:189Explain the nature of operationsOperationsOP:190Discuss the role of ethics in operationsOperationsFI:058Explain forms of financial exchange (cash, credit, debit, electronic funds transfer, etc.)Financial AnalysisFI:059Identify types of currency (paper money, coins, banknotes, government bonds, treasury notes, etc.)Financial AnalysisEC:002Distinguish between economic goods and servicesEconomicsEC:003Explain the concept of economic resourcesEconomicsCO:054Identify sources that provide relevant, valid written materialCommunication SkillsCO:055Extract relevant information from written materialsCommunication SkillsHow to place in BSM
Demonstrate comprehensive understanding of marketing principles
Use industry-specific terminology and concepts
Provide data-driven recommendations with metrics
Consider both short-term tactics and long-term strategy
Address ethical and legal considerations in marketing
Show creativity while maintaining business feasibility
BSM frequently asked questions
What is the Business Services Marketing Series (BSM) event in DECA?
Participants demonstrate marketing knowledge and skills in business-to-business service scenarios. It sits in the Marketing career cluster and is scored on 5 performance indicators drawn from a pool of 501 official PIs.
How long is the BSM roleplay?
Competitors get 10 minutes to prepare and up to 10 minutes to present to the judge. You are to assume the role of a marketing consultant for Business Services Marketing
What performance indicators are on the BSM exam and roleplay?
BSM draws most heavily from Emotional Intelligence, Selling, Operations, Financial Analysis. Case Ace includes every one of the 501 performance indicators tied to this event as free flashcards with AI explanations.
How do I practice BSM roleplays before competition?
Generate an unlimited number of BSM practice cases in the official DECA format, present them out loud, and get judge-style AI feedback scored against the same performance indicators a real judge uses. It is free to start.
Other Marketing events
Start practicing BSM today
Free account, unlimited BSM performance indicator flashcards, and your first roleplay scored by an AI judge in the official DECA format.
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